Business according to Ms Martha

• Pick a completely arbitrary amount of money to aim for as turnover based on rent + vague idea of overheads + vague idea of acceptable amount to live on.
• Meet above turnover almost immediately, so decide it wasn't really right and bump it up by 50% (advice: projections based on realistic figures to be avoided)
• Wonder why I didn't up the projections by 200%, and aim to be rich.
• Bump up the projections by 200%
• Wait with eager anticipation for the dozens, nay hundreds, of customers who will flood the store tomorrow, having psychically picked up my new 200% projection.
• Write to Oprah about fantastic new psychic projection scheme, she loves that shit.
• Get invited to parties at Oprah's place with Tom Cruise.
• Hail Xenu.